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Course Video
How you’ll study
This course is studied 100% online.
Course Duration
Study this course over minimum 16 weeks.
Start dates
Start any day of the week. Onboarding happens within an hour.
CPD Qualification
Approved by CPD Qualification in the UK and Globally recognised.
Comprehensive study material
Learning material includes recorded lectures, presentations, ebooks specific for each unit, case studies, articles, handouts, assignment brief.
Assessment
There are no exams. Assessment via assignments on which feedback is given.
Overview
Understanding Consumer Behaviour plays into the success of all businesses and services. Knowing what your consumers want is integral to your success and your relationship with your customers. In this course you will look at the different types of consumer, what they react to and how to engage with them best when marketing your product.
Modules
• What is meant by Consumer Behaviour?
• Types of Consumers
• Why Consumers Buy
• Importance of Consumer Behaviour
• Steps of Decision Making Processes
• How to Reduce Cognitive Dissonance
• Consumer Involvement in Buying Decisions
• Types of Consumer Buying Decisions
• Factors Influencing Consumer Behaviour
• Role of Consumer Behaviour and Satisfaction
• Role of Consumer Behaviour for Relationships
• Role of CRM in Consumer Behaviour
• Role of Consumer Behaviour and Value Drivers
On Course Enrolment
• 167 course pages in a PowerPoint Slides format that you can easily print
• Real life examples
• High quality info graphics that help you understand content
• Full Guidance Support
• Awarding Organisation endorsement and Certificate
Entry Requirements
• There is no previous experience or qualifications required for enrolment.
• It is available to all students aged 18 or over, of all academic backgrounds.
• Basic understanding of English language is required to attend this course.
• You’ll need a smart device (PC/Mac/Tablet) with an Internet connection.